2.3.09

An Agile and Swift Heavy Equipment Business-Player

United Tractor (UNTR) recorded in Indonesia Stock Exchange (ISE), Astra International (ASII). United Tractor (UNTR) not be classified as a corporate giant, in the categories used in the book Ross Kanter.

United Tractor (UNTR) is a company that is a marketers heavy equipment, which is one of the giant trucks that are used in the mining area with a diameter of 7 meters to reach the wheels. At Business and sell the equipment that all of this, is the largest United Tractor (UNTR). 

In 1995, United Tractor (UNTR) is interesting about the case of a company marketing a successful product of a lift - which is actually less in the global market - a market leader in the Indonesian market. In the heavy equipment, which is the global market leader is Caterpillar. But in Indonesia it is not valid, because the Komatsu that so United Tractor (UNTR) after market leader, which the distributors, successfully changed from product driven company, which only focus on the just distribution of heavy equipment, a customer driven company, which focus on providing products that match with customer needs. 

The process itself is more related to changes in mindset, as in the aspects of hardware, United Tractor (UNTR) actually is ready to support the changes. In addition to have used PT Komatsu Indonesia - was established in 1992 - that produces heavy equipment in Indonesia with the license Komatsu, United Tractor (UNTR) also have PT United Tractors Pandu Engineering (Ute) - established in 1983 - that make production equipment based on the license and build their own design. UNITED TRACTORS (UNTR) also have Pamapersada PT Nusantara (Pama) - established in 1989 - a move in the field of contracting and mining companies even have to buy coal miner PT Berau Coal in 1990, although in 2004 UNITED TRACTORS (UNTR) to remove the entire ownership in the company. UNITED TRACTORS (UNTR) changed from product driven to customer driven, but even to become Indonesia's first public company that is ready to implement a performance measurement method EVA. But the crisis 1997 - 1998 membuyarkan plan last and of course affect the business activities and UNITED TRACTORS (UNTR) mother ASII. And, as known, all the children and their ASII business, IBRA sold in 2000 to Jardine Cycle and Carriage (JC & C), son of Jardine Matheson's business as a strategic investor. 

However, the impact of the crisis 1997 - 1998 does not inhibit efforts UNITED TRACTORS (UNTR) to be customer driven company. Later, in line with the new opportunities in the mining and energy sector, where even buying UNITED TRACTORS (UNTR) PT Dasa Eka Jasatama and PT Tuah Turangga Agung, which is both coal mining company operating in Kalimantan, UNITED TRACTORS (UNTR) increasingly sharp in understanding customers' needs. This is what makes UNITED TRACTORS (UNTR) and want to be a solution driven company. 

Associated with the recent changes, the management put UNITED TRACTORS (UNTR) directorates and spare part service for heavy equipment as important as sales directorate. But the solution is not driven in heavy equipment, this is visible in the toll road built in the area of mining Kalimantan, which is not only itself but also used by other companies. So expanding business into AHEME (Astra Heavy Equipment, Mining and Energy) affect the emergence of the paradigm solution driven company. 

UNITED TRACTORS (UNTR) indeed can not be categorized as a corporate giant, in the categories used in the book Ross Kanter. UNITED TRACTORS (UNTR) even just one of the largest business of konglomerasi recorded in Indonesia Stock Exchange (ISE), Astra International (ASII). ASII and is one of the most important portfolio konglomerasi from one of the largest and oldest in Asia, the Jardine Matheson Group. 

But this does not mean that the word can not be a giant cake in the company which was established in 1972 this year. UNITED TRACTORS (UNTR) is a company that is a marketers heavy equipment, which is one of the giant trucks used in mining area of diameter rodanya reach 7 meters. And in a business that sells equipment that all of this, is the largest UNITED TRACTORS (UNTR). 

In 1995, UNITED TRACTORS (UNTR) is interesting about the case of a company marketing a successful product of a lift - which is actually less in the global market - a market leader in the Indonesian market. In the heavy equipment, which is the global market leader is Caterpillar. But in Indonesia it is not valid, because the Komatsu that so UNITED TRACTORS (UNTR) after market leader, which the distributors, successfully changed from product driven company, which only focus on the just distribution of heavy equipment, a customer driven company, which focus on providing products that match with customer needs. 

The process itself is more related to changes in mindset, as in the aspects of hardware, UNITED TRACTORS (UNTR) actually is ready to support the changes. In addition to have used PT Komatsu Indonesia - was established in 1992 - that produces heavy equipment in Indonesia with the license Komatsu, UNITED TRACTORS (UNTR) also have PT United Tractors Pandu Engineering (Ute) - established in 1983 - that make production equipment based on the license and build their own design. UNITED TRACTORS (UNTR) also have Pamapersada PT Nusantara (Pama) - established in 1989 - a move in the field of contracting and mining companies even have to buy coal miner PT Berau Coal in 1990, although in 2004 UNITED TRACTORS (UNTR) to remove the entire ownership in the company. In addition UNITED TRACTORS (UNTR) even have PT UTSG - established in 1992 - which is a joint venture UNITED TRACTORS (UNTR) and Semen Gresik. With the existence of companies, to become more familiar UNITED TRACTORS (UNTR) how to serve the needs of customers and not just sell products. 


UNITED TRACTORS (UNTR) change from product driven to customer driven, but even to become Indonesia's first public company that is ready to implement a performance measurement method EVA. However, the impact of the crisis 1997 - 1998 does not inhibit efforts UNITED TRACTORS (UNTR) to be customer driven company. Later, in line with the new opportunities in the mining and energy sector, where even buying UNITED TRACTORS (UNTR) PT Dasa Eka Jasatama and PT Tuah Turangga Agung, which is both coal mining company operating in Kalimantan, UNITED TRACTORS (UNTR) increasingly sharp in understanding customers' needs. This is what makes UNITED TRACTORS (UNTR) and want to be a solution driven company. 

Associated with the recent changes, the management put UNITED TRACTORS (UNTR) directorates and spare part service for heavy equipment as important as sales directorate. But the solution is not driven in heavy equipment, this is visible in the toll road built in the area of mining Kalimantan, which is not only itself but also used by other companies. So expanding business into AHEME (Astra Heavy Equipment, Mining and Energy) affect the emergence of the paradigm solution driven company.


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